About the Baker

Hello! Look, I was born and raised in New Jersey, so I was lucky enough to grow up surrounded by food so good it felt borderline illegal. #jersey

From a young age, I was into art and design (thanks to my genetic glue gun obsession) and even have a fancy piece of paper that says “BFA” to prove the lasting effects of said obsession. Despite my best efforts, eventually baking and pastry came along and said, “Drop everything, we’re your life now.”

So, I did what any mildly unhinged millennial would do— studied baking for a hot second, dabbled in bread-making, and ultimately left my job to learn all the ropes at a café as a bakery chef.

Still unhinged with two small kids, I started my own business, where I developed my own recipes, perfected ones I learned, honed my aesthetic, and now create treats that are as delicious as they are beautiful—almost always dressed in pink, because branding.


Loves: burgers, books, a nice hot cup of tea, dachshunds, condiments, cleaning, English cottages, the color pink (obvi), croissants, coffee shops, gardening, magazines, my flute, the 4 creatures in my home.

Loathes: olives, weeds, not living in England, bagels outside of the tri-state area, chewing sounds, cake decorating.

I can’t wait to share my creations with you! Come on by to a market, find a wholesale spot, or stop on by my soon to be created bakery cart.

Stay sweet, Alice